More than 100,000 American Women underwent breast reduction surgery in 2007 (According to the American Society of Plastic Surgeons). More than 6,00 of those patients were between the ages of 13-19.

Undoubtedly, large or heavy breasts can cause discomfort and even physical pain. It is often back, neck and shoulder pain that cause women to seek this major procedure. But how many of these surgeries could be prevented if women were given a proper bra fitting before they go under the knife?

A London hospital did a study where they gave patients seeking reductions surgeries a bra fitting before their procedure with shocking results; 100% of the women were wearing the wrong size bra! Read the full BBC News article here.

Finding a good bra can be especially difficult for American women due to a lack of information and a lack of available sizes. But there are more and more fit boutiques popping up across the nation. I’m sure many women will ultimately choose to complete the process for other reasons but a good bra fitting prior to surgery could help a woman understand that she really does have alternatives.